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Evan Achiron

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Evan Achiron

Co-Founder, Luke’s Toy Factory

 

About the interview

  • Evan explains why sustainability is a continual journey, not a destination
  • Evan unpacks the various aspects of sustainability to consider when shopping
  • You’ll learn what to ask to determine how “sustainable” a product truly is
  • You’ll see why it matters where something is produced
  • You’ll recognize the influence you can exert on entire industries by supporting conscious start-ups

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About Evan

Co-Founder, Luke's Toy Factory

  • Evan Achiron is one of four Co-Founders in Luke's Toy Factory, two father-son teams
  • Lukes' Toy Factory offers classic toys designed to support the development of 2-4 year olds while also protecting the planet
  • Their unique materials and manufacturing process address sustainability issues that are widespread within the toy industry
  • Beyond the environmental benefits, their efficient US-based supply chain also supports the local economy
If you could invite 1 person to a dinner party – who would it be and why?
Larry Fink, CEO of BlackRock –and author of now famous “Letter to CEOs –on Purpose & Profit”. I think it’d be fascinating to hear him make the case for company purpose, sustainability, and long-term business thinking –and do so to a room full of Corporate Responsibilityand sustainability skeptics.
What motivates you? Makes you happy?
I enjoy being able to ideate, innovate, and execute as an entrepreneur on those ideas. I’m happiest when I’m with friends and family, and certainly when I’m traveling and enjoying new experiences.
What advice would you give your 10-year-old self?

Study computer science. Invest in something called, “Google”. On a serious note, my advice would be to pay attention to where the world is headed not where it currently is, and look to contribute to one of those exciting fields.

If you could make 1 global change – what would it be?
Redeploy current subsidies for oil/fossil fuel companies toward sustainable energy sources and sustainability research.
What are your Top 3 achievements?
1. Relocating to New Orleans for 18 months to serve as Director of Communications for SBP–a disaster recovery organization, and leading efforts to respond to several disasters.
2.Helping to found Luke’s Toy Factoryand establish its brand recognition.
3.TBD –still working on it!
What does sustainability mean for you?
Sustainability is about making the supply chain of a product,or of a company’s operations asimpact-free, or as close to net-zero impacton the environment as possible. It also pertains to Social and Governance factors in which products are made responsibly in ethical working conditions.
What was the most important event/influence that changed your perspective?
As Director of Communications for SBP–an American disaster recovery organization, I spent time in a number of disaster areas. It became clear to me how unprepared we are for a world in which severe and unpredictable weather are the norm, and how imperative it is to transition to an economy based on sustainability
Is there anything else you would like to share with us?
I’m very excited and encouraged by the entrepreneurship and innovation that the need for sustainability is driving, and I’m proud to be playing a small part in that movement –especially in an industry (the toy industry) that could use more sustainable brands in its midst.

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