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Afdhel Aziz

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Afdhel Aziz

Speaker & Author, Good Is the New Cool


About the interview

  • Why finding purpose is one of the biggest challenges businesses are facing today
  • How to find purpose as a brand or business and your personal purpose in life and work
  • How can businesses unleash the ‘power of cool’ to make money AND do good in the world
  • Hear the stories of Adidas and Citibank to learn how being authentic about your purpose helps to grow your business
  • Why you should move beyond CSR and towards corporate social opportunity
  • Get a recipe for building powerful alliances with other organisations around a common purpose
  • Why we need speed, not just scale to solve climate change


About Afdhel

Speaker & Author, Good Is the New Cool

  • International key note speaker and co-author of 'Good is the New Cool: Market Like You Give a Damn'
  • Founder of social impact and brand purpose consultancy 'Conspiracy of Love', advising Fortune 500 companies like Adidas, Sonos, Barcadi and Mars
  • He is on the mission to help businesses and individuals find purpose in work and to help businesses to become a force for good
  • Sees 'purpose' as one of the biggest challenges facing companies today
  • Award winning international marketer for 20 years, working with leading global brands
  • Expert on brand partnership and pop-culture
If you could invite 1 person to a dinner party – who would it be and why?
Malala – because she’s a modern-day hero
What motivates you? Makes you happy?
Inspiring people to find their purpose
What advice would you give your 10-year-old self?
Be kinder to people and yourself
If you could make 1 global change – what would it be?
Eliminating climate change – because without us solving that, there’s no point solving any other problems
What are your Top 3 achievements?
Being a father

Being a husband

Being a good friend

What does sustainability mean for you?
I think we should go beyond sustainability to a world of abundance -
What was the most important event/influence that changed your perspective?
Becoming a father and realizing what a fragile, broken earth we are leaving our children
Is there anything else you would like to share with us?
Whomever you are, whatever you do, you can do a tremendous amount of good from right where you are sitting. So get involved!

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