Afdhel Aziz Home » Sideshifters » Aziz, Afdhel Full interview People and Brands: Make money and do good by finding your purpose and harnessing the ‘power of cool’Afdhel AzizOct 18, 2019Global ChallengesSociety and CommunitiesBusiness and OrganisationsPersonal DevelopmentTrends Innovation and Technology Short videos Why speed, not just scale, and a ‘moon-shot of epic proportions’ is needed to solve the uber-problem climate catastropheAfdhel AzizOct 18, 2019Global ChallengesSociety and Communities The new age of purposeAfdhel AzizOct 18, 2019Business and OrganisationsPersonal Development 1 2 3 … 7 › Breakout videos Finding purpose as an individualAfdhel AzizOct 18, 2019Business and OrganisationsPersonal Development The recipe for building powerful alliances around a common purposeAfdhel AzizOct 18, 2019Business and Organisations Breaking down the silos: How to find your personal purpose in life and workAfdhel AzizOct 18, 2019Business and OrganisationsPersonal Development 1 2 3 › Afdhel Aziz Speaker & Author, Good Is the New Cool About the interview Why finding purpose is one of the biggest challenges businesses are facing today How to find purpose as a brand or business and your personal purpose in life and work How can businesses unleash the ‘power of cool’ to make money AND do good in the world Hear the stories of Adidas and Citibank to learn how being authentic about your purpose helps to grow your business Why you should move beyond CSR and towards corporate social opportunity Get a recipe for building powerful alliances with other organisations around a common purpose Why we need speed, not just scale to solve climate change [VIEW BIO] About Afdhel Speaker & Author, Good Is the New Cool International key note speaker and co-author of 'Good is the New Cool: Market Like You Give a Damn' Founder of social impact and brand purpose consultancy 'Conspiracy of Love', advising Fortune 500 companies like Adidas, Sonos, Barcadi and Mars He is on the mission to help businesses and individuals find purpose in work and to help businesses to become a force for good Sees 'purpose' as one of the biggest challenges facing companies today Award winning international marketer for 20 years, working with leading global brands Expert on brand partnership and pop-culture If you could invite 1 person to a dinner party – who would it be and why? Malala – because she’s a modern-day hero What motivates you? Makes you happy? Inspiring people to find their purpose What advice would you give your 10-year-old self? Be kinder to people and yourself If you could make 1 global change – what would it be? Eliminating climate change – because without us solving that, there’s no point solving any other problems What are your Top 3 achievements? Being a father Being a husband Being a good friend What does sustainability mean for you? I think we should go beyond sustainability to a world of abundance - https://www.forbes.com/sites/afdhelaziz/2018/11/04/the-power-of-purpose-abundance-is-the-new-sustainability/1 What was the most important event/influence that changed your perspective? Becoming a father and realizing what a fragile, broken earth we are leaving our children Is there anything else you would like to share with us? Whomever you are, whatever you do, you can do a tremendous amount of good from right where you are sitting. So get involved! Calling all Sideshifters! Know somebody who should share insights and effective solutions as one of our Sideshifters? Or want to add your own expertise? Get in touch to apply and discuss
