Johannes Cullberg Home » Sideshifters » Cullberg, Johannes Full interview The key to a healthier life: Keep food simpleJohannes CullbergOct 18, 2019Global ChallengesSociety and CommunitiesBusiness and OrganisationsHealth and WellbeingFinance and FundingTrends Innovation and Technology Short videos This is what will happen if we realize the total cost of foodJohannes CullbergOct 18, 2019Global ChallengesSociety and CommunitiesHealth and WellbeingTrends Innovation and Technology The way forward: Nudging big grocery chains to remove unhealthy foodsJohannes CullbergOct 18, 2019Business and Organisations 1 2 3 … 13 › Breakout videos Realizing the total cost of foodJohannes CullbergOct 18, 2019Global ChallengesSociety and CommunitiesHealth and WellbeingTrends Innovation and Technology Message to big grocery chainsJohannes CullbergOct 18, 2019Business and Organisations From finance to changing customer behaviour: Overcoming the early challenges of a disruptive businessJohannes CullbergOct 18, 2019Society and CommunitiesBusiness and OrganisationsFinance and Funding 1 2 3 4 › Johannes Cullberg CEO & Founder, Paradiset About the interview The inspiration behind Paradiset Simple food is key to a healthier life The problematic grocery scene in Sweden The importance of deepening the knowledge of employees and connecting with the community Helping consumers make the right purchasing decisions The biggest and most successful crowdfunding campaign in Sweden to date Realizing the total cost of food Future of food retail [VIEW BIO] About Johannes CEO & Founder, Paradiset Founder and CEO of Paradiset, Sweden's healthiest grocery chain. Health & planet activist Determined to improve health among the population in Sweden, as well as abroad An entrepreneur with a strong drive and a passion for health-related business Given the "Natural Outstanding Achievement Award 2017" and elected “Stockholm’s most entrepreneurial person 2016” by Svenskt Näringsliv, the Confederation of Swedish Enterprise. If you could invite 1 person to a dinner party – who would it be and why? Johan Rockström. I would pick his brain on the global challenges we’re facing regarding global warming and see what solutions we could find. What motivates you? Makes you happy? Working for a positive change with Paradiset. To help improve public health and planetary health What advice would you give your 10-year-old self? Start doing gymnastics and play the guitar! If you could make 1 global change – what would it be? Only allow women leaders in all countries What are your Top 3 achievements? Founding and expanding Paradiset to a grocery chain. Being a father of 3 Maintaining and improving my health and creativity What does sustainability mean for you? In every action try to make the planet more like Paradise(t). What was the most important event/influence that changed your perspective? Having children expanded my horizon and got me to care about more important things than myself. Calling all Sideshifters! Know somebody who should share insights and effective solutions as one of our Sideshifters? Or want to add your own expertise? Get in touch to apply and discuss
