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Julian Reisz

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Julian Reisz

Co-founder, Brave Business


About the interview

  • Why it makes sense for businesses to invest in sustainability and how they can do this
  • The 5 steps to make your business more human-centric
  • The difference between chasing sales and building value
  • B2B, B2C and making more sustainable choices
  • The different types of consumers and how to approach each accordingly
  • What are the keys to a successful sustainable business


About Julian

Co-founder, Brave Business

  • Co-founder, Brave Business, helping BRAVE businesses across the private, public and social sectors, to bridge the gap between short-term commercial actions and longterm sustainable ambitions
  • Believes sustainability will be (and needs to be) the biggest catalyst for meaningful progress and profitable change in business
  • Supports and coaches leadership teams through the change
  • Facilitates interactive workshops and runs inspirational education programs
If you could invite 1 person to a dinner party – who would it be and why?
Sir Nicolas Winton, an ordinary humble man who went out of his way to save 669 refugee children before WW2 broke out. My grandpa was one of those children and there are over 6000 descendants living today. When asked why he went to so much trouble, he replied “if something's not impossible, there must be a way to do it.” 

Today, more than ever, we need that spirit as individuals to solve the crises facing humanity and our planet. So I would pick his brain for the courage, resilience and energy needed to do what he did.

What motivates you? Makes you happy?
I’m motivated by progress. Aiming for perfection leads to inertia and hesitation. Constant movement in a positive direction is what gets me excited and inspires others, even if you would like to be moving faster.

What makes me happy is inspiring people to understand that they can make a significant impact as individuals.

What advice would you give your 10-year-old self?
Watch out for your ego! Material success and ego-trips are addictive and dangerous. A Successful career and life is about freedom and doing things you love, not about money or material things.
If you could make 1 global change – what would it be?
A shift in definition of prosperity from growth in GDP to instead meaning a minimum guaranteed level moral, physical and emotional wellbeing for your entire group.
What are your Top 3 achievements?
Moving to Sweden and learning Swedish

Career freedom - Being brave enough to leave a successful corporate career to build my own business

Running a successful crowd-funding campaign for an urban farming start-up, raising over £400,000 in 5 weeks.

What does sustainability mean for you?
Sustainability is taking out less than you put in and a shift toward circular systems.
What was the most important event/influence that changed your perspective?
Attending Nobel Week conference all about the Global Food System in 2016.

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