Summit Registration

Jimmy Ostholm

How our passion can help to create a purpose-led business

  • How businesses can support the less fortunate people in the society
  • Challenges & solutions to starting a new business
  • The capabilities that small companies have, in bringing positive changes
  • Encouraging people and businesses to find purpose that will lead them to creating success
  • How to create a better wold through our passion


Sneak peek:

The image of success in a business

About Jimmy

Founder, Velosophy

  • Bicycle enthusiast
  • Founder of Velosophy, a bicycle manufacturing business where a circular mind set, profitability and social responsibility go hand in hand
  • One for one business model: for every bike sold, one is donated to a girl in Africa to make it easier for her to access school and receive education
  • Determined to find a deeper purpose for the bike business
  • won a prize of the European Parliament for best innovation in circular economy in 2019
  • Believes a bicycle is well fitted to meet the transportation, infrastructure and sustainability challenges that large cities are facing
If you could invite 1 person to a dinner party – who would it be and why?
Jeanne d’Arc. Not only is she a strong female convincing a male world (at a time when the patriarchy was rule) that her dream was worth following, she did it without any obvious personal gain – for a greater cause. To discuss courage, grit and belief with her would be great. The only problem would be my poor French …
What motivates you? Makes you happy?
A bike ride. Definitely a bike ride.
What advice would you give your 10-year-old self?

I’m not sure I have so many advice for the 10-year me … I followed my dreams then as I try to do now and when you are 10 anything is possible, right? So telling a young me to stick to my dreams would be ”pushing at an open door …” And I wouldn’t tell young me that stubbornness is a great quality, because then already stubborn young me’s family would have gone completely mad …

If you could make 1 global change – what would it be?
Oooh, that’s a hard one … But I would make sure that boys and girls across the world had the same rights to study and make choices about their own lives. I think that would have a huge impact on improving quality of life and reducing conflicts across the world.
What are your Top 3 achievements?
– Taking my dream seriously and daring to act upon it.
– Founded a company that really makes a difference.
– Reduced my carbon footprint based on travel habits and food preferences.
What does sustainability mean for you?
Common sense and responsibility.
What was the most important event/influence that changed your perspective?

My perspective is changing all the time. For me it’s a consequence of learning and finding out new things. Like when I learned that a bike can be the difference between life and death in some parts of the world – which lead me to start Vélosophy.

Is there anything else you would like to share with us?
Often we focus a lot on success stories, but what I think is far more interesting are the stories of struggles. The struggles that sometimes lead to success. Because it’s in the struggle you find the learnings.

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