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Jon Bostock and Alex Reed
A game changing supply chain innovation: Cleaning up the cleaning category
- Truman’s: Learn all about the new innovative cleaning product brand for the environmentalist not looking to sacrifice convenience or price
- How supply chain innovation cleans up a cluttered category
- Learn why the key to sustainability is simplicity and accessibility
- Why adding personality into any business and in particular the cleaning category
- Get inspired to rethink consumer categories and identify opportunities
Solving the environmental problem and the human problem
Get access to the full interview and learn from over 50 other world experts.
Summit live from 26 September.
About John and Alex
Co-founders of Truman's
- Co-founders of Truman's, in which Jon serves as the CEO and Alex the CMO
- Self-proclaimed neat freaks obessed with reducing waste and clutter
If you could invite 1 person to a dinner party – who would it be and why?
What motivates you? Makes you happy?
What advice would you give your 10-year-old self?
If you could make 1 global change – what would it be?
What are your Top 3 achievements?
It was there that he met Alex, who oversaw the company’s global marketing efforts. He led its expansion from solely business-to-business by creating a direct-to-consumer division that generated $60 million in revenue in just a few short years.
Overall, though, they both point to their decision to start Truman’s with its goal of removing the clutter from cleaning and helping reduce the scourge of single-use plastic bottles. They’ve also successfully turned ordinary touchpoints into extraordinary experiences from packaging and product design to the “I’m Dirty” hotline at 1-833-IM-DIRTY.
What does sustainability mean for you?
What was the most important event/influence that changed your perspective?
Is there anything else you would like to share with us?
To continue the analogy, there’s so much that can be done so much more easily by focusing on singles and doubles and even the occasional bunt.
The world of spray cleaners is a $10 billion industry with virtually every single cleaner coming in a single-use plastic bottle. And 90% of that solution is water, which is readily available in any home. Cleaning concentrates, which have been widely adopted in Europe, are not world-changing ideas, but they would dramatically change how Americans use cleaning products.
If just 5% of people choose Truman’s over traditional Big Cleaning brands, we can save approximately 4 billion pounds of water from being shipped and 300 million pounds of plastic from being used.